12/03 - 12/05/2024
ISPO Munich 2024

LOVE EVERY CONTACT.

From 3-5 DECEMBER* 2024, the pioneers of the sports industry will once again come together at ISPO Munich. The slogan "LOVE EVERY CONTACT." will once again be the focus of attention! The visionary trade show, imbued with a festival atmosphere and community spirit, will once again be the venue for the latest trends and groundbreaking innovations.

*The Sport Marke Medien event at the ICM begins on December 2.

SMM**: SPORT MARKE MEDIEN
STN**: Sports Tech Nation
GTS**: German Trainers' Summit
SICS**: Ski Industry Climate Summit

**IMPORTANT: You need a separate ticket for this event.

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12:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 12:00 - 12:45
Ultimate Performance meets exciting Races on Water: Team SailGP Germany
Panel Talk with:
  • Erik HeilDriver & Chief Skipper Team Germany, SailGP
  • Anna BarthStrategist & Helmswoman Team Germany, SailGP
  • Tim KrieglsteinCEO Team Germany, SailGP
Event location:
Add to Calendar2024-12-03 12:00:002024-12-03 12:45:00Ultimative Performance trifft auf aufregende Rennen auf dem Wasser: Team SailGP DeutschlandMain StageIspo.comEurope/Berlinpublic
Tuesday, 12/03/24 - 12:45 - 13:00
Playful call to Action: How can Athletes, Adventurers and Sponsors become Climate Advocates?
Activity with:
Event location:
Add to Calendar2024-12-03 12:45:002024-12-03 13:00:00Playful call to Action: Wie können Sportler, Abenteurer und Sponsoren zu Klimaschützern werden?Main StageIspo.comEurope/Berlinpublic
13:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 13:00 - 13:45
Sustainability and Major Sporting Events – Do They Go Together?
Panel Talk with:
  • Charles FrémontUEFA Innovation Hub Manager, UEFA
  • Matthew IsaacsCo-Founder, My Emissions
  • J. Peter FischerPolicy Officer @ European Commission (Edu, Youth, Sport)
  • Anna-Maria PollanyProject manager for the Olympic Bid Office, Deutscher Olympischer Sportbund
Event location:
Add to Calendar2024-12-03 13:00:002024-12-03 13:45:00Nachhaltigkeit und große Sportveranstaltungen – passt das zusammen?Main StageIspo.comEurope/Berlinpublic
Tuesday, 12/03/24 - 13:45 - 14:30
Artificial intelligence - just a driver of change or a real, innovative force?
Panel Talk with:
Event location:
Add to Calendar2024-12-03 13:45:002024-12-03 14:30:00Künstliche Intelligenz - nur ein Treiber des Wandels oder eine echte Innovationskraft?Main StageIspo.comEurope/Berlinpublic
14:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 14:30 - 15:15
Fight Inactivity – Implications & Opportunities for the Sporting Goods Industry
Panel Talk with:
  • Emma P. (Mason) ZwieblerCEO, World Federation of the Sporting Goods Industry (WFSGI)
  • Dr. Fiona BullHead of the Physical Activity Unit, World Health Organization (WHO)
  • Elena KorfDirector Engagement & Partnerships, Nike
  • Grace McNamaraCEO, The Collective
  • Marina MogušManaging Director, adidas Central Europe
Event location:
Add to Calendar2024-12-03 14:30:002024-12-03 15:15:00Kampf der Inaktivität - Auswirkungen und Chancen für die SportartikelindustrieMain StageIspo.comEurope/Berlinpublic
15:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 15:15 - 16:00
Proximity, Activation, Fan Engegement – How Do We Create a Lively Community?
Panel Talk with:
  • Daniele LunazziHead of Product Marketing, Juventus Football Club  
  • Leonie FabischFormer Director Global Gaming, SPORTFIVE
  • Thomas van SchaikAthlete Brand Strategist & Author, ATHLETE BRAND BOOK
  • Fernando PaganiHead of Global Solutions Emarsys, SAP
  • Thomas EhemannHead of Digital Fan Experience, FC Bayern München
Event location:
Add to Calendar2024-12-03 15:15:002024-12-03 16:00:00Nähe, Aktivierung, Fan-Engagement - Wie entsteht eine lebendige Community?Main StageIspo.comEurope/Berlinpublic
16:00Tuesday, 12/03/24
Tuesday, 12/03/24 - 16:00 - 16:45
Former #1 Ranked Tennis Player & Multi Grand Slam Champion Andre Agassi on Successful Tennis, His 2 Careers & His Special Educational Mission
Interview with:
  • Andre AgassiFormer #1 Ranked Tennis Player, Multi Grand Slam Champion & Philanthropist
Event location:
Add to Calendar2024-12-03 16:00:002024-12-03 16:45:00Ehemalige Nummer 1 der Tenniswelt & mehrfacher Grand-Slam-Champion Andre Agassi über erfolgreiches Tennis, seine zwei Karrieren & seine besondere BildungsmissionMain StageIspo.comEurope/Berlinpublic
09:00Wednesday, 12/04/24
10:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 10:00 - 10:45
Repair, Renew, Remake: The (Re) Design Revolution – Design in Control of Product & Process
Discussion with:
  • Paul KerssensCo-founder & COO, United Repair Centre
  • Alice SainsburyInclusive Design Consultant & Founder, Tao Studio
  • Femke VestersProduct Concept Manager, Berghaus
  • Willem SwagerDirector of Finance & Operations EMEA, Patagonia
Event location:
Add to Calendar2024-12-04 10:00:002024-12-04 10:45:00Reparieren, Erneuern, Neugestalten: Die (Re)Design-Revolution – Design in Kontrolle von Produkt & ProzessMain StageIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 10:45 - 11:15
How Can Design Processes in the Automotive Industry Inspire & Accelerate Change in the Sports Industry?
Panel Talk with:
  • Florian AugerDirector of design, OUTERCRAFT
  • Anouk GroenCMF Design Forecaster & Consultant
  • Komal SinghCMF Design Manager, Polestar
  • Raphael CuretInnovation Design Director, adidas
  • Hervé BarrièreHead of Innovation, Renault/Dacia
  • François FarionHead of CMF, Renault
Event location:
Add to Calendar2024-12-04 10:45:002024-12-04 11:15:00Wie können Designprozesse in der Automobilindustrie den Wandel in der Sportindustrie inspirieren und beschleunigen?Main StageIspo.comEurope/Berlinpublic
11:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 11:15 - 12:00
Building the Future with Patagonia: New Supply Chains & the Shift to the Better and Bigger
Panel Talk with:
  • Matt DwyerProduct Impact & Innovation, Patagonia
  • David EklundCEO, Icebug
  • David StoverCo-founder and CEO, Bureo Inc
  • Julie GrettonEnd-to-end Supply Chain Sustainability, GORE-TEX
Event location:
Add to Calendar2024-12-04 11:15:002024-12-04 12:00:00Mit Patagonia die Zukunft gestalten: Neue Versorgungsketten und der Wandel zum Besseren und GrößerenMain StageIspo.comEurope/Berlinpublic
12:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 12:00 - 13:15
ISPO Textrends Fall/Winter 26/27 trend presentation and Award ceremony
Award with:
Event location:
Add to Calendar2024-12-04 12:00:002024-12-04 13:15:00ISPO Textrends Herbst/Winter 26/27 Trendpräsentation und PreisverleihungMain StageIspo.comEurope/Berlinpublic
13:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 13:15 - 14:00
New opportunities in sports business. Between entertainment & lifestyle – 7 key learnings ‘made in USA ‘
Panel Talk with:
  • Ute StaussManaging Director, Germany I Global Licensing & Partnerships Expert, Licensing International Germany
  • Serkan YelBusiness Strategy Consultant & Advisor, Ex-Red Bull & Motorola
  • Patrick KesselManaging Director & Co-Founder, In-YS GmbH
  • Markus KuhnFormer Football Player New York Giants, NFL Promoter
Event location:
Add to Calendar2024-12-04 13:15:002024-12-04 14:00:00Neue Möglichkeiten im Sportgeschäft. Zwischen Unterhaltung und Lifestyle - 7 Schlüsselerlebnisse 'Made in USA'Main StageIspo.comEurope/Berlinpublic
14:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 14:00 - 14:30
Advancing Inclusivity: How Sports Brands Are Embracing Athletes with Disabilities
Discussion with:
  • Boris GhirardiPresident, LEVEL UP
  • Marie-Laure PiednoirGlobal Sustainability Director, Salomon
  • Lars HermesCo-Founder, Inklusionsfit Institut
  • Niko JohannNational Team Member Monoski & Para-Skydive
  • Thomas SchmidtbergerParalympic Silver Medalist Table Tennis
Event location:
Add to Calendar2024-12-04 14:00:002024-12-04 14:30:00Förderung der Inklusion: Wie Sportmarken Athleten mit Handicaps einbeziehenMain StageIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 14:30 - 14:50
Beyond the finish line: Innovation, Motivation, and Purpose with Laureus Ambassador Jan Frodeno
Panel Talk with:
  • Paul SchifCEO, Laureus Sport for Good Foundation Germany, Austria 
  • Jan FrodenoTriathlon Legend
Event location:
Add to Calendar2024-12-04 14:30:002024-12-04 14:50:00Hinter der Ziellinie: Innovation, Motivation und Zielsetzung mit Laureus-Botschafter Jan FrodenoMain StageIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 14:50 - 15:15
Playing to Learn: the Laureus Sport for Good Foundation & the Universal Language of Sport
Panel Talk with:
  • Ned WillsCEO, Laureus Sport for Good Foundation International
  • Kosovare AsllaniLaureus Ambassador and Swedish National Striker
  • Georgia StanwayEngland Lioness and FC Bayern Munich Midfielder
Event location:
Add to Calendar2024-12-04 14:50:002024-12-04 15:15:00Spielen, um zu lernen: die Laureus Sport for Good Foundation und die Universalsprache des SportsMain StageIspo.comEurope/Berlinpublic
15:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 15:15 - 16:00
Jump Free. Malaika Mihambo for More Equal Opportunities and Inclusivity in Sports
Interview with:
Event location:
Add to Calendar2024-12-04 15:15:002024-12-04 16:00:00Spring dich frei. Malaika Mihambo für mehr Chancengleichheit und Inklusion im SportMain StageIspo.comEurope/Berlinpublic
16:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 16:00 - 16:45
ISPO Brandnew: Founders Fights - Brandnew Award Winners
Award with:
  • Jan C. KüsterDirector, Founders Fight Club
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
Event location:
Add to Calendar2024-12-04 16:00:002024-12-04 16:45:00ISPO Brandnew: Founders Fights - Brandnew Award GewinnerMain StageIspo.comEurope/Berlinpublic
Wednesday, 12/04/24 - 16:45 - 17:10
Train Smart – Alexander and Mischa Zverev on the future of sport, mixed reality technology and IMPROVR‘s brain-based training
Interview with:
  • Alexander ZverevTennis Olympic Winner
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
  • Alexander WillManaging Director IMPROVR, IMPROVR
Event location:
Add to Calendar2024-12-04 16:45:002024-12-04 17:10:00Intelligent trainieren – Alexander und Mischa Zverev über die Zukunft des Sports, Mixed-Reality-Technologie und das gehirnbasierte Training von IMPROVRMain StageIspo.comEurope/Berlinpublic
17:00Wednesday, 12/04/24
Wednesday, 12/04/24 - 17:10 - 17:40
ISPO Brandnew: Founders Fights - Finals
Award with:
  • Jan C. KüsterDirector, Founders Fight Club
  • Mischa ZverevFormer professional tennis player, Sasha Zverev management, Former professional tennis player, Sasha Zverev management
Event location:
Add to Calendar2024-12-04 17:10:002024-12-04 17:40:00ISPO Brandnew: Founders Fights - FinaleMain StageIspo.comEurope/Berlinpublic
10:00Thursday, 12/05/24
Thursday, 12/05/24 - 10:30 - 11:00
ISPO Charity Merch – Harnessing the Power of Sport for a Good Cause
Discussion with:
  • Pascal BeijCCO, Unzer GmbH
  • Paul SchifCEO, Laureus Sport for Good Foundation Germany, Austria 
  • Lena HaushoferExhibition Director ISPO Munich & OutDoor, Messe München GmbH
  • Marcus MeyerCEO, Force of Disruption GmbH
Event location:
Add to Calendar2024-12-05 10:30:002024-12-03 11:00:00ISPO Charity Merch - Die Kraft des Sports für einen guten Zweck nutzenMain StageIspo.comEurope/Berlinpublic
11:00Thursday, 12/05/24
Thursday, 12/05/24 - 11:00 - 12:00
‘Outperform’ – When the End (of a Sporting Career) Becomes a Start!
Conference with:
  • Paul SchifCEO, Laureus Sport for Good Foundation Germany, Austria 
  • Markus KuhnFormer Football Player New York Giants, NFL Promoter
  • Thomas RohreggerDirector Partnerships, LIDL international 
  • Karla BorgerGerman Vice World Champion Beach Volleyball
  • Moritz FürsteFounder, HYROX, Former German Olympic Hockey Champion
Event location:
Add to Calendar2024-12-05 11:00:002024-12-05 12:00:00„Outperform" - Wenn das Ende (einer Sportlerkarriere) zum Anfang wird!Main StageIspo.comEurope/Berlinpublic
12:00Thursday, 12/05/24
Thursday, 12/05/24 - 12:00 - 12:30
The 'Baller League‘ Phenomenon: Small Pitches, Great Stories
Panel Talk with:
  • Felix StarckCEO, Baller League
  • Daniel DonaldsonCMO, Baller League
  • Marco Raimondo MetzgerTeam Captain ‘BetonBerlin’, Baller League
Event location:
Add to Calendar2024-12-05 12:00:002024-12-05 12:30:00Das Phänomen der „Baller League“: Kleine Spielfelder, große GeschichtenMain StageIspo.comEurope/Berlinpublic
Thursday, 12/05/24 - 12:30 - 13:15
Brave new world - brave new stories? What is changing in Sports Storytelling!
Discussion with:
  • Christoph LandsgesellEditor-in-Chief, Sports Illustrated Germany, Kouneli Sports GmbH
  • Thomas van SchaikAthlete Brand Strategist & Author, ATHLETE BRAND BOOK
  • Jasmin HaasbachVP Global Brand Partnerships, Head of Europe, ESL FACEIT Group
  • Thomas RohreggerDirector Partnerships, LIDL international 
Event location:
Add to Calendar2024-12-05 12:30:002024-12-05 13:15:00Schöne neue Welt - schöne neue Geschichten? Was sich im Sport Storytelling verändert!Main StageIspo.comEurope/Berlinpublic
13:00Thursday, 12/05/24
Thursday, 12/05/24 - 13:15 - 14:00
The Renaissance of Retail: Outthink! Doing the Same Thing Over and Over is Over
Panel Talk with:
  • Margit GosauCEO, Sport 2000 International
  • Christoph BründlCEO, Bründl Sports, Flagship Store Kaprun
  • Roger HurniBehavioral Marketing Strategist, Author, Brand Expert
  • Eoin Comerfordx-CEO, Moosejaw
Event location:
Add to Calendar2024-12-05 13:15:002024-12-05 14:00:00Die Renaissance des Einzelhandels: Umdenken! Immer wieder das Gleiche zu tun ist vorbeiMain StageIspo.comEurope/Berlinpublic
14:00Thursday, 12/05/24
Thursday, 12/05/24 - 14:00 - 14:45
Somewhere Between Personal and Collective Commitment: Is Sport Living Up to Its Social Responsibility?
Panel Talk with:
  • Lars HermesCo-Founder, Inklusionsfit Institut
  • Jannis WioraHead of Operations, Waldkicker - Non Profit Organisation
  • Ben EllermannLeader of the German National Rugby Team
  • Stefan SeidelSenior Director Corporate Sustainability, PUMA
Event location:
Add to Calendar2024-12-05 14:00:002024-12-05 14:45:00Irgendwo zwischen persönlichem und kollektivem Engagement: Wird der Sport seiner sozialen Verantwortung gerecht?Main StageIspo.comEurope/Berlinpublic
Thursday, 12/05/24 - 14:45 - 15:30
Leading (Healthy) Like a Pro: What Business Can Learn From Elite Sport
Panel Talk with:
  • Reiner GerstnerSenior Brand & Marketing Advisor, Schöffel
  • Swen GrauerCEO, Integion GmbH
  • Heli HerdtDSV Sport Director Ski Cross / Freeski
  • Tamara LungerItalian Mountaineer & Ski Tourer
  • Christian LutzHead of Health Management, DACHSER Group
Event location:
Add to Calendar2024-12-05 14:45:002024-12-05 15:30:00(Gesundes) Führen wie ein Profi: Was Unternehmen vom Spitzensport lernen könnenMain StageIspo.comEurope/Berlinpublic
15:00Thursday, 12/05/24
Thursday, 12/05/24 - 15:30 - 16:15
How to Unleash an Entire Country: Leadership Guidelines from the German National Football Head Coach Julian Nagelsmann
Interview with:
Event location:
Add to Calendar2024-12-05 15:30:002024-12-05 16:15:00Wie man ein ganzes Land entfesselt: Führungsrichtlinien vom Bundestrainer Julian NagelsmannMain StageIspo.comEurope/Berlinpublic