Successful marketing in sport business

Brand development, marketing and brand strategy are big issues in sport business. However, successful marketing in sport business demands a lot of know-how and knowledge of target markets and consumers. Knowledge that our editors are able to convey in well-founded specialist articles, thanks to many interviews and background discussions with marketing experts.

Marketing

China

These are Borussia Dortmund's and VFL Wolfsburg's Plans in China
China's potential in soccer is huge. Representatives of Borussia Dortmund and VfL Wolfsburg explain how to open up the market. Find out more at the China Deep Dive Conference on February 5th at ISPO Munich 2019.

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eSports

How Revenue Generation in eSports Works
Brands, broadcasters and media houses are all looking for opportunities. When it comes to revenue generation, sponsorship emerges as the main revenue stream in eSports. Find out more about it at the ISPO Munich 2019.

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Marketing

This Is How Much Time and Money Influencers Are Putting in Their Posts
Behind the Scenes: ISPO.com shows how influencers, YouTube stars and bloggers really work and how much time and money they put into their posts and videos.

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OutDoor

Social Media: How Influencers Work in Outdoor Sports
A blogger, a vlogger and an Instagrammer give insights behind the scenes and chat about their work as outdoor influencers.

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Sports Business

Fenix Outdoor CEO Nordin: We Collect Brand Stories
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.

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China

Driven by Design: The Successful Comeback of China's Sports Brand Li-Ning
Despite all prejudices against Chinese design, it was the new design strategy that brought the sports giant an international success in 2018.

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Winter sports

Grassroots Events: Back to the Roots of Snowboarding
With grassroots events such as Banked Slaloms, the snowboard community is returning to its roots - thus gaining new fans. How Burton and Volcom are fueling the movement.

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Sports Business

Blogger Trends: What Athletes Want to See in 2019
New colors, better technology? ISPO.com asked the most influential bloggers what developments they hope for and expect.

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China

China as a Sporting Goods Market: “Customers in China Are Further Ahead Than Europeans”
How do you get a successful start in the Chinese sporting goods industry? The founders and managers of three brands explain what they consider the most important insight about the Chinese market, and what they’ve learned about the Asian customer. However, their strategies do differ.

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China

Running in China: From Trend to Mass Movement
Running is hip in China, and the number of runners is constantly growing. We explain what’s behind it and what opportunities it offers for sports brands here.

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Brandnew

ISPO Brandnew 2020: These Are the Best Startups in the Sports Industry
ISPO Brandnew 2020 honours the most innovative startups in the sports industry. The Winners and Selected Brands of the eight categories have been determined, but who will secure the title of "Overall Winner"? The decision will be made at ISPO Munich 2020.

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OutDoor

40 Years of Globetrotter: "Stores by Individualists for Individualists"
Globetrotter celebrates its 40th anniversary this year. Managing Director Andreas Bartmann has almost completely experienced the entire history of the company. In an interview with ISPO.com he talks about euphoric beginnings and expansions, but also about necessary restructuring and new concepts.

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Sports Business

How Outdoor Brands Got Their Names: Fjällräven, Leki and Co
Brand names in the sports industry have many origins. ISPO.com presents eleven brands and tells the story behind their names. Part 1: The outdoor gems Bergans, Deuter, Leki, Fjällräven and Salewa.

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Sports Business

How Houdini, Arc'teryx & Co. Got Their Brand Names
What does a primeval animal, a magician or a small Swiss region have to do with companies in the sports industry? A lot more than you think. In part 2 of the series, ISPO.com explores the origins of the brand names Arc'teryx, Berghaus, Houdini, Kari Traa, Maloja and Vaude.

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OutDoor

Sustainability and the outdoors: When environmental protection becomes a business goal
Brands are increasingly embedding sustainability and CSR goals in their companies. Part 3 of the Sustainability Trend Report: Sustainability as a corporate goal.

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Successful marketing in sport business

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