Information for sport professionals in the retail market

From small shops to retail chains: The sporting goods industry is facing major challenges due to digitalization and steadily changing markets. The editors of ISPO.com take a look at the retail sector from diverse angles: What are the tasks of retailers today and tomorrow? What do customers demand from retailers? What are the future retail strategies?

Retail

Sports Business

Study: These Are the Most Popular Sports Brands in Germany in 2019
Which sports brands are particularly popular in Germany? A large consumer study provides answers. In addition to the global players Adidas and Nike, an Asian brand also made it into the top seven.

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OutDoor

40 Years of Globetrotter: "Stores by Individualists for Individualists"
Globetrotter celebrates its 40th anniversary this year. Managing Director Andreas Bartmann has almost completely experienced the entire history of the company. In an interview with ISPO.com he talks about euphoric beginnings and expansions, but also about necessary restructuring and new concepts.

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ISPO Textrends

Finish Brand RePack Closes the Loop on Packaging
Sustainable online shopping - is that even possible? The Finnish brand RePack is trying to make parcel traffic more sustainable at least now. With an innovative system that more and more large companies are joining.

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China

Singles Day 2019: China's Shopping Day Breaks New Records
Year after year this day breaks records in the trade: the 11/11, the so-called Singles Day. The largest shopping event in the world continues to grow - and has now opened up new markets.

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Sports Business

CEO Althaus Leaves ANWR Group
Surprise for the parent company of Sport 2000: CEO Günter Althaus announces his retirement from the top of the ANWR. Now the company is looking for a successor.

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OutDoor

The North Face: "We Want to Enlarge the Outdoor Cake"
In an interview with ISPO.com, Jan van Leeuwen, European head of The North Face, talks about the new possibilities of the current outdoor movement - and why the focus on women still has to increase.

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Digitalization

How Sports Retailers Are Getting Off to a Good Start in Online Shopping
The digital future poses challenges for sports retailers. Director Adidas Outdoor Digital Commerce explains how retailers should position themselves to win the race for consumers at Google.

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OutDoor by ISPO 2019

Retailers Satisfied with OutDoor by ISPO: "Ambitious Expectations Were Exceeded"
ISPO.com has been asking around retailers how they found the first OutDoor by ISPO in Munich. The feedback: The exchange with brands was excellent. But there are also suggestions for next year.

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OutDoor by ISPO 2019

Joy at Intersport: Business Figures for 2019 Presented
At OutDoor by ISPO, Intersport presented the first business figures for the year 2019 and was very pleased with a strong increase in turnover.

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OutDoor by ISPO 2019

Sport 2000 Goes on the "Outdoor Mission" in 2020
Sales in the outdoor sector are rising. Sport 2000 announces new concepts for the future.

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Sports Business

Retail trends: what's important for brands and retailers now
Which strategies can become a competitive booster for retailers and brands.

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ISPO Munich

Retail is dead. Long live retail!
Far from dead: the importance of bricks and mortar for the retail strategy of sports brands.

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Sports Business

Successful selling to sporty women
Feel-good factor instead of hardware store atmosphere: What sports retailers need to do to attract female customers.

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ISPO Munich

"Having our own Bode Miller collection would not help our brand"
After retiring as a professional skier, four-time world champion Bode Miller is focusing entirely on business. At U.S. apparel manufacturer Aztech Mountain, he is Chief Innovation Officer and co-owner - and is also boosting the outdoor company's business at ISPO Munich. In an interview with ISPO.com, the best US ski pro of all time also explains: "I don't miss racing for a second."

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Sports Business

McKinsey: Eight key factors for the success of the sports industry
The sports industry must change decisively. According to a McKinsey study, eight key issues will determine future success.

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Information for sport professionals in the retail market

Retail

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