Oliver Pabst took over the role of CEO at Mammut in September 2016. He explains his new direction to ISPO.com: Retail, Digitization, Collection reduction, Brand reinforcement Read part 1 of the exclusive interview.
The head of the Patagonia outdoor brand criticizes the sports textile industry for its environmentally harmful behavior. The "Better Cotton Initiative" in particular is "absolute bullshit. His company opposes this offensive growth trend.
ISPO SHANGHAI – a very special melting pot for everyone in the sports sector. Explore what Social Trends our exhibitors came up with in 2017, written by trendscout Louisa Smith.
