Sports marketing

Running is hip in China, and the number of runners is constantly growing. We explain what’s behind it and what opportunities it offers for sports brands here.

Money, travel, products? There’s a lot of discussion about what influencers expect as compensation. ISPO.com asked some people who should know: lifestyle and sports bloggers.

Company fitness, Hyrox in groups or just with a personal trainer: The fitness industry is growing and working on new digital concepts for the future. A fitness expert explains the challenges and trends in the industry in 2019.

For seven years, Marcel Hirscher has been dominating the alpine skiing sport. But how valuable is the Austrian athlete for his sponsors? A power struggle for sponsors has raged in Norway for years, Felix Neureuther loses a sponsor, but starts with new projects.

The stars of the Ski Jumping and Biathlon World Cup are also popular in the social media. ISPO.com shows the ranking of the ten most successful Instagram profiles of ski stars. Kamil Stoch of course made it into the ranking, but there are also two Germans and the 16th of the last Ski Jumping World Cup.orld Cup.