Sporting goods giant Adidas has presented record figures for 2018. The brand is booming in North America and China. But Nike's competitor is struggling on its home market.
Marketers in the sports business have discovered blogs as a channel with high reach. But they often overlook the fact that bloggers have special demands.
Two German tennis players talk to ISPO.com about their difficult path to professionalism, their sponsors - and why Instagram is not so important to them, but others benefit from it.
