eSports is a mass phenomenon and many companies have got onboard as sponsors and partners. ISPO.com shows ten global players who are committed to competitive gaming - from Adidas to Red Bull and Telekom.
If you want to be successful in e-commerce, you need a perfect customer journey. Online giant Zalando, of all things, is relying on the offline retail, especially in the sports business.
The La Liga ball is provided by Puma, the new supplier of the Spanish Football Championship. In addition, the sports brand will sponsor two clubs in the future - and cooperate with new top stars.
In social media like Instagram, athletes like Cristiano Ronaldo, Lionel Messi or LeBron James have incredible advertising impact. These are the top 10 athletes on Instagram.
Even if a transition period until 2020 is expected, British companies must prepare for the Brexit. ISPO.com has asked Nikwax, Pentland Brands and Mountain Equipment how they prepare for something that is not yet seizable.
