Adam Ondra, Alex Honnold, and Chris Sharma, or a blogger with 100,000 followers? In Part 6 of our Mountain Sports series, manufacturers told us what they think about influencer marketing.
More and more running brands are targeting women athletes with their marketing campaigns. But in which range are products that have actually been specially developed for women? ISPO.com has consulted manufacturers.
Record Grand Slam winner Roger Federer has been a Nike athlete since the beginning of his career. Now the contract with the supplier has expired. A Japanese brand signs Federer with a spectacular deal. Federer now has unexpected problems.
The large Viessmann Group has secured the rights as main sponsor for the upcoming FIS Ski World Championships 2019 in Seefeld and 2021 in Oberstdorf, thereby increasing its commitment to winter sports.
How is digitalization changing a giant like Telekom Germany? Before his keynote at the ISPO Digitize Summit, Chief Digital Officer Nils Stamm tells us in an interview.
