Sports marketing

Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.

Puma is pushing its basketball offensive and has signed DeMarcus Cousins, who was previously on Nike. Thanks to a clause, however, the US group can still strike back.

FC Barcelona is in the running, as is FC Bayern, of course. But who tops the list of the most valuable clubs in the Champions League?

Allianz will become a partner of the International Olympic Committee in 2021. The company will then advertise for the first time at the Winter Games in Beijing in 2022. The Munich-based insurance group expects this to lead to increased interaction with new target groups.

Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.