Sports marketing

The market leader in the avalanche airbag industry has been sold by founder Peter Aschauer to an investment company. These are the new owners and their plans.

The European Outdoor Summit 2017 has successfully come to a close. In his positive summary of the event, EOG General Secretary Held also announced the venue for 2018.

There are two new speakers for the industry highlight in Treviso at the beginning of October. In addition, the registration deadline will soon expire.

Moritz Maier is the new Head of Marketing. He is expected to promote digitization and comes from another well-known sports brand.

How sports brands handle smart data and why it’s not just about technology. An expert reveals his tips for digital transformation.