Sports trade

Bodies, muscles, and healthy motivation: Women have the best prerequisites for trail running, and can leave even the fastest men behind them.

Sporting goods manufacturer New Balance has named Tobias Zingel as its new Germany head.

Online shopping in Germany: Saturday is the preferred day for shopping amongst German consumers.

Adidas creates a new position on the executive board and makes a major step forwards: For the first time with Karen Parkin, a woman sits on the executive board. 

The sporting goods industry is still having a hard time winning over sports fans. Prof. Gerhard Huber from the Institute for Sport and Sport Science appeals for a change of course.