ISPO Munich 2025: Insight into the halls of the sports business event

What you can expect in the halls:

• A clear hall structure for more orientation
• Knowledge, trends, and networking
• Curated topic areas for even more inspiration

To make the trade fair visit even more effective, the hall layout will be organized along the value chain:

• Brands & Products - This is where international brands and exciting start-ups present their latest innovations - from high-tech sports equipment to lifestyle products.
• Commerce & Experience - Everything to do with retail: How can sports products be successfully marketed? What role do digital strategies and customer experiences play? Answers can be found here.
• Upstream & Supply - The focus here is on sustainable materials, innovative designs and future-oriented production processes. How can sports products become more environmentally friendly? Which new materials are setting new standards?

This new structure is intended to provide more clarity, facilitate networking and offer a holistic view of the entire sports industry.

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One highlight of ISPO Munich 2025 is the close connection between the trade show and the conference program. With formats such as Sport. Brand. Media. and Sports Tech Nation, current topics from the areas of technology, marketing and organized sport will be highlighted in depth.

An Experience Hub with interactive exhibitions, inspiring talks and networking sports for direct exchange will be an integral part of the event.

In order to make the most important trends tangible, ISPO Munich 2025 relies on curated special areas and innovation hubs. The result is a trade show that not only provides information, but also creates real experiences - a home for everyone who wants to help shape the future of sport.

ISPO Munich should be a home for everyone in the world of sports - a place where everyone in the industry feels at home. In the concept release webinar on March 27, there will be detailed insights into the innovations around ISPO Munich, as well as the opportunity to actively participate in the discussion. The further development of the event is a joint process. Register now and help shape it!

Register now

Click here to go to ISPO Munich